Creating a Project Page That Converts: Tips for Creators

Your project page is your storefront. Here's what makes the difference between a project that unlocks and one that doesn't.

**Lead with the teaser.** This is the first thing people see. It doesn't need to be a final trailer — a mood piece, a character reveal, or an atmospheric clip works. 30–90 seconds is the sweet spot.

**Characters sell stories.** Add 3–5 character cards with images and short descriptions. People back projects they connect with emotionally — characters create that connection.

**Concept art builds the world.** Even rough concept art helps backers visualize what they're preordering. Show environments, key scenes, or visual development work.

**Write a hook that fits in a tweet.** Your hook appears on cards across the platform. Make it punchy, specific, and intriguing. "A samurai AI awakens in Neo-Kyoto" beats "An exciting sci-fi adventure."

**Set a realistic unlock target.** Lower targets unlock faster and build momentum. A project with 50/50 preorders looks alive. A project with 50/2000 looks abandoned. Start modest.

**Price with intent.** $5–$15 is the sweet spot for most projects. Lower prices get more volume. Higher prices signal premium quality. Your release price must be equal to or higher than your preorder price.

**Share early, share often.** Use the share button on your project page. The platform helps, but your first 20 backers will come from your own network.